QUEZON CITY, Philippines — A massive fire struck the Landers Supermarket branch in Barangay Pasong Putik, Quezon City, in the early hours of Wednesday, January 28, 2026.
The Bureau of Fire Protection (BFP) raised the alert to the fifth alarm as the fire rapidly spread, gutting the entire structure of the popular membership-only supermarket.
Chronology of the Incident
- Initial Report: The fire was first reported at 4:39 a.m.
- First Alarm: Declared by the BFP just five minutes later, at 4:44 a.m.
- Rapid Escalation: Due to the intensity of the flames and the size of the building, the alert was raised to the fifth alarm by 5:16 a.m., signaling a large-scale emergency response requiring multiple fire stations.
Damage and Casualties
- Total Loss: The BFP confirmed that the fire “gutted the entire supermarket.” Images from the scene showed thick black smoke billowing into the sky and firefighters battling high-intensity flames.
- No Casualties: As of the latest update on Wednesday morning, there have been no reported injuries or fatalities resulting from the incident.
Ongoing Investigation Firefighting and emergency response operations continued throughout the morning. The BFP has yet to determine:
- The Cause: Investigators are looking into potential electrical issues or other triggers within the warehouse or retail area.
- Property Loss: While the structure is considered a total loss, the specific valuation of the building and inventory destroyed has not yet been estimated.
- Affected Structures: Authorities are also checking if the fire damaged any adjacent commercial or residential buildings in the Pasong Putik area.
Residents and commuters in the northern part of Quezon City are advised to avoid the area near the Landers Supermarket branch as emergency vehicles remain on-site and firefighting efforts conclude. The management of Landers Supermarket has yet to release an official statement regarding the incident or plans for the affected employees.