Benjamin Martin, an overseas Filipino worker in Dubai, transformed a small-scale, in-house shirt printing operation started during the COVID-19 pandemic into a thriving full-scale business.
Starting Small During the Pandemic
Two years ago, Martin, 39, who arrived in Dubai on a visit visa 14 years ago, started his business amid the pandemic’s challenges. Using a small printer and heat press, he began an in-house shirt printing operation. “I had no idea if it would click. Those were pandemic days when people were required to stay home, so I had all the time to learn everything about (shirt) printing. YouTube was my teacher at the time,” Martin shared.
From Struggles to Success
Like many Filipinos in Dubai, Martin faced hardships in finding a job and surviving on a minimal salary. He worked as a sales associate earning AED2,000 a month, barely enough to cover living expenses. “AED2,000, that you’d think is big enough, is actually too small due to the high cost of living,” he said.
In 2020, the pandemic forced him to consider returning to the Philippines due to salary cuts. However, his boss’s support allowed him to start his printing business, which grew through word of mouth.
Opening Merch Hub Dubai
In 2022, Martin opened Merch Hub Dubai, the first-ever licensed Filipino local brand store in the UAE. The store provides opportunities for other entrepreneurs to showcase their products, collaborating with Filipino local brands from Oman, Qatar, and Saudi Arabia. Martin’s business also offers logistical support for entrepreneurs with brand designs for T-shirts, caps, bags, and other accessories.
Expanding Operations
Martin’s business includes a printing and tailoring operation, investing in various machines for embroidery and large format printing. “We can do all of those because I have also been able to invest in the different machines needed,” Martin explained. Currently, he handles and prints for 97 Filipino local brands in the UAE and employs five Filipino staff members.
Achieving the Dream
Gone are the days when Martin would stare at the ceiling, dreaming of a better life. “I (now) have my own three-bedroom flat here in Dubai. I am living with my wife and two kids. I’m driving my own car,” he said. Despite his business success, Martin remains with his employer through a supportive agreement.