Retailers operating the ubiquitous neighborhood “sari‑sari” stores have been formally warned by the National Tobacco Administration (NTA) against the sale of fake, counterfeit, or smuggled tobacco products. The crackdown comes amid reports of a spike in illicit tobacco circulating in local markets, especially through small retailers.
Under the renewed enforcement campaign, violators may face fines ranging from ₱50,000 to ₱200,000 for trademark infringement. Those caught selling tobacco products without the required excise‑tax stamps could face five to eight years in prison. Stocking products without mandated graphic health warnings may also lead to fines up to ₱100,000 and up to one year in jail.
The NTA highlighted that the illegal tobacco market undermines legitimate businesses, hurts tobacco farmers, compromises public health, and deprives government of tax revenue. Industry data show that illicit cigarettes are frequently sold at as little as ₱3‑₱4 per stick — far below legal market prices.
To bolster awareness, the agency has distributed tens of thousands of posters and information materials to retail outlets, encouraging sellers to verify their supply chains and avoid being caught in the illegal trade.