Heart Evangelista has once again solidified her status as a global fashion icon by ranking as the top celebrity at the recent Paris Fashion Week, according to data from Launchmetrics, as reported by WWD.
During the prestigious nine-day event, Heart generated an impressive $10.6 million in media impact value (MIV). This metric reflects the influence of media placements across digital, social, and print platforms, including paid, owned, and earned media.
Heart made appearances at high-profile shows like Louis Vuitton, Dior, Balmain, Elie Saab, and Schiaparelli. Her media presence outperformed other celebrities and influencers, showcasing her growing impact on the global fashion scene. Thai celebrities Nattawin Wattanagitiphat and Sarocha Chankimha ranked just behind Heart, with Wattanagitiphat delivering $10.2 million in MIV. Meanwhile, fellow Filipina Pia Wurtzbach followed closely, contributing $7 million.
Notably, Launchmetrics pointed out a shift in Paris Fashion Week, with celebrities taking the spotlight over influencers, and the growing prominence of Asian stars. Filipino celebrities like Heart Evangelista led the pack, surpassing South Korean stars such as Blackpink’s Jisoo, who commanded $1.7 million per media placement.
Heart’s fashion journey has been remarkable, from being a mainstay at international fashion weeks to consistently ranking as a top influencer. Earlier this year, she ranked 3rd at Milan Fashion Week with $3.6 million in MIV.
Heart will also make her return to television this month with her show “Heart World.”