Jennie, a member of the popular K-pop group BLACKPINK, has recently launched her own label named Odd Atelier (OA). The announcement was made on December 24, with Jennie unveiling the label and its official Instagram account. This move by Jennie marks a significant step in her career, as it allows her to manage her solo projects independently while still being part of BLACKPINK. The establishment of OA was speculated in November, but Jennie only confirmed it with the recent launch.
2023 has been a landmark year for Jennie, reflecting her versatility and success in various fields. She made her acting debut in the American series “The Idol” and was honored as a Member of the Order of the British Empire (MBE) by King Charles III, along with her BLACKPINK teammates. Her musical achievements have also been noteworthy, with her special single “You & Me” topping the Billboard Global Exclusive U.S. chart. Additionally, her 2018 track “SOLO” reached 1 billion streams on Spotify, making her the first Korean solo artist to achieve this milestone without releasing a solo album.
Jennie’s move to establish OA follows the recent renewal of exclusive contracts with YG Entertainment by all BLACKPINK members, ensuring their continued collaboration for group activities. This step allows Jennie to explore her individual artistic ventures while maintaining her role within the group, showcasing her ambition and commitment to her career in music and beyond.