Pia Wurtzbach and Heart Evangelista stood out at Milan Fashion Week, securing high rankings in media impact value (MIV). Wurtzbach claimed the second position with a staggering $5.4 million in MIV, closely followed by Evangelista in third with $3.6 million, according to a report by Women’s Wear Daily based on Launchmetrics data.
The top spot was held by NCT members Jaehyun, Jeno, and Doyoung, who collectively generated $6.2 million in MIV. Additionally, Japanese girl group NiziU also made a notable impact with $1.9 million in MIV.
Earlier, both Filipino stars were recognized among the top 30 influencers at the event by the influencer marketing platform Lefty. Wurtzbach ranked sixth, earning $2.9 million in earned media value (EMV) across 25 posts, while Evangelista placed 14th with $2 million EMV from 22 posts.
Their significant influence and media value at one of the fashion industry’s premier events underscore their global appeal and the strong impact of their presence at international fashion weeks.