Pia Wurtzbach is elated to become the first Filipina ambassador for the prestigious high jewelry brand Bulgari.
Celebratory Appointment
On Instagram, the Miss Universe 2015 winner shared highlights from a celebratory event marking her new role as Bulgari’s friend of the house. Pia reminisced about her journey with the brand, which began when she first visited their store at Solaire resort.
“I wandered into their store purely to admire their pieces up close—I had always appreciated their craftsmanship from afar but had never felt them on my own skin,” Pia wrote. “What struck me was not just the beauty of the jewelry, but how wearing it made me feel—elegant, empowered, and connected to something timeless.”
Pivotal Moments and Recognition
A turning point in Pia’s journey was during Paris Fashion Week in 2023, where she experienced “endless possibilities of transformation.” She highlighted that her journey reflects the power of dreams and perseverance, emphasizing the importance of breaking barriers and representing diversity on a global stage.
Joining Global Icons
As a Bulgari global ambassador, Pia joins an esteemed group of celebrities, including Anne Hathaway, Zendaya, and Priyanka Chopra. Pia has also made significant strides in the fashion industry. In May, she was named Global Fashion Influencer of The Year by the EMIGALA Awards, and recognized by data agencies Lefty and Launchmetrics for generating high media value during Milan Fashion Week.