SOLANO, Nueva Vizcaya — In a move that has resonated deeply with the local community, actor Donny Pangilinan and his father, motivational speaker Anthony Pangilinan, have implemented a price reduction for diesel at their family-owned gas station. Amidst a nationwide “diesel double whammy” that has seen fuel costs soar to record highs, the Pangilinans’ decision to lower margins at their Petron station in Solano serves as a localized effort to provide relief to residents and public utility vehicle (PUV) drivers.
The initiative was highlighted through social media updates, where the father-and-son duo were seen personally assisting at the pumps and interacting with customers. By lowering the price per liter below the prevailing market average in the region, the Pangilinans aim to alleviate the financial burden on the local transport sector, particularly tricycle and jeepney drivers who are struggling with operational costs.
“We know how hard the current fuel situation is hitting everyone, especially here in the provinces,” Anthony Pangilinan shared during a brief interaction with local motorists. “This is our small way of giving back and supporting the community that has always been there for us. We want to show that even small, private initiatives can make a difference during a crisis.”
The price reduction has drawn a surge of customers to the station, with many praising the family for their “malasakit” (compassion). Donny Pangilinan, a prominent figure in the Philippine entertainment industry, noted that seeing the impact of high fuel prices on everyday workers was a major driving factor for the move.
Key highlights of the Pangilinans’ community initiative include:
- Targeted Diesel Discount: Specifically lowering diesel prices to assist the primary fuel users in the agricultural and transport sectors of Nueva Vizcaya.
- Hands-on Service: The duo’s physical presence at the station served to boost morale among local drivers and highlight the human side of the energy crisis.
- Advocacy for Empathy: Using their platform to encourage other business owners to consider similar “community-first” pricing strategies during periods of economic volatility.
Local transport groups in Solano expressed their gratitude, noting that a few pesos saved per liter translates to more food on the table for their families. While global oil markets remain volatile, the Pangilinans have committed to maintaining the lower rates for as long as their operational sustainability allows.
This act of corporate social responsibility (CSR) has sparked a wider conversation on social media about the role of influencers and business owners in times of national difficulty. As the “Pangilinan Gas Station” becomes a symbol of local resilience, the family continues to use their influence to champion projects that focus on grassroots empowerment and immediate community needs.