The &FRIENDS Festival, held May 30‑31 in Manila, combined live EDM performances with gaming and internet‑culture experiences, featuring stations where attendees could learn to DJ, get rave makeup or customise sneakers .
The lineup included global stars Zedd, Illenium, bbno$ (who collaborated with virtual singer Ironmouse) and regional DJs from across Asia . Organiser Clout Kitchen says the event aims to bridge digital and physical culture and hopes to become the “Coachella of Asia”