By: Margaret Padilla
The Filipino’s favorite Chickenjoy of fast-food giant Jollibee is gaining popularity in other countries.
Eater.com, a global food website owned by Vox Media, dubbed the “juicy-licious, crispy-licious” Jollibee Chickenjoy “the best chain fried chicken in America,” beating out more than 15 global brands.
According to a news report by Esquire Philippines, Eater.com tested 16 of the best international food brands in America that offer various types of fried chicken, and Jollibee outperformed the other 15 in the Bones and Bones vs.Sauced categories.
Jollibee Chickenjoy defeated Bonchon, half-and-half in the final round.
Lesley Suter, Special Projects Editor at Eater.com, lauded Chickenjoy’s “subtly seasoned skin” as well as the chicken’s “satisfyingly light, flavorful in a ‘tastes like chicken’ sort of way, and supremely moist.”
Meanwhile, the Jollibee signature gravy, according to the editor, is “more than just an optional dunk, but it rather completes the dish.” She added, “It is gelatinous in a way I can only describe as naughty, while proudly showing its Filipino colors with a hefty dose of sugar.”
“The Filipino fried chicken chain made its U.S. debut in 1998 and has since developed a cult following for its Chickenjoy, or bone-in fried chicken, as well as its meat-topped spaghetti (though that won’t be a factor in this judging,” Eater.com wrote.
“We are honored that our beloved Chickenjoy has been named among the best-fried chicken restaurants in the United States,” said Maribeth dela Cruz, president of Jollibee Group for Philippine Brands in North America.
Jollibee’s primary goal, according to the president, is to serve great-tasting food and bring the joy of eating to everyone, and the company is thrilled that more and more people around the world are discovering the taste of the crispylicious, juicylicious Chickenjoy.
Jollibee, Chowking, and Red Ribbon are the Jollibee Group’s Philippine brands in North America. With 83 locations in North America and over 1,500 restaurants internationally, Jollibee’s global presence is expanding. Esquire Philippines said that Jollibee Times Square, the company’s newest New York location, is set to open on August 18. (Photo: A screengrab from Jollibee ads | Adobo Magazine)